Early Learning Centre: A result

I have been away for a week. I returned home to this email (but no response to my actual letter):

Dear Ms k425,

Following our previous response to your email regarding the content on our website regarding dressing up and role play outfits, we would like to add the following:

We apologise for the inappropriate wording that was placed on dressing up product page, it is certainly not our intention to promote stereotyping and we fully appreciate this does not represent our brand values. At Early Learning Centre we pride ourselves on offering a huge range of toys and in an assortment of colours for customers to choose from and our photography throughout our website and catalogue features boys ironing, girls playing with space aliens, boys playing with dolls, boys cooking and pushing buggies, girls building and playing with remote control insects.

As a direct result of your feedback we immediately removed the text concerned from the website regarding the dressing up outfits and would like to thank you for bringing this to our attention. We are extremely sorry for any disappointment or upset caused.

I hope this information is of help and I have gone some way to restoring your faith in the Early Learning Centre.


Kind regards


Adrian Moss
Early Learning Centre

Internet Customer Services

Well, I suppose we're getting there. Especially as they have actually changed the web-copy now!